Google has been an amazing benefit for our business. People understand the whole world of mapping and want to do more than not get lost. They want to do spatial analytics. It's been fantastic for us.
My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it.
Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand.
I would rather excel in the knowledge of what is excellent, than in the extent of my power and possessions.
It's a world of multiple screens, smart displays, with tons of low-cost computing, with big sensors built into devices. At Google, we ask how to bring together something seamless and beautiful and intuitive across all these screens.
The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day.